Jun 30, 2014

More folks on their mobile apps

Mobile app use increased 55% over the past year

Whether walking, driving, sitting at your desk, or out on a date, odds are you are on a mobile app.  Mobile applications have reached another threshold, according to comScore data. After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May, per comScore’s figures. In fact, mobile web and apps together accounted for 60% share of digital media time spent in May, up from 50% share a year earlier.

Mobile apps’ consumption disparity with the mobile web is so great that Flurry estimates that time spent with the Facebook app exceeds the entire mobile web.

Social networking is becoming more heavily mobile-centric, reveals comScore, with the data showing that 71% of social networking time is spent on mobile platforms. Indeed, comScore indicates that the primary Facebook app accounted for 18% of all mobile time, an estimate in line with Flurry’s figure of 17% share (limited to Android and iOS).

The figures released by comScore note that total mobile engagement on social media has increased by 55% during the past year. Given that social accounts for one-fifth of total digital time spent, the data suggests that mobile social networking represents about 1 in every 7 minutes spent online in the US. Another extrapolation of the data suggests that almost 1 in every 10 minutes spent online is with the Facebook app.

Social networking is not the category most heavily influenced by mobile, though. That distinction belongs to radio and photos, each of which sees 96% of consumption occurring on mobile devices.

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