KQCA MY58 TO LAUNCH 24-HOUR SPANISH LANGUAGE NETWORK:
ESTRELLA TV SACRAMENTO
KQCA My58 will launch the 24-hour Spanish language network Estrella TV Sacramento, on multicast channel 58.3 starting June 1, 2015. Estrella TV Sacramento will bring a fresh mix of original Spanish language programs to Northern California's large Hispanic population.
"Estrella offers some of the highest-quality Spanish language programming," said KCRA 3 & KQCA My58 President and General Manager Elliott Troshinsky. "We're committed to engaging with the Hispanic community and think it's important to offer more diverse programming to our Spanish speaking viewers."
Featuring top Latin American talent, Estrella TV Sacramento delivers an exciting entertainment-packed lineup of game shows, talk shows, talent competitions, comedy, late night talk and music shows. Top-performing programs include "Tengo Talento, Mucho Talento," a talent show featuring performers of all ages competing for cash prizes; the hit show "Rica Famosa Latina," following the lives of a group of prominent "rich and famous" Latinas and "Noches Con Platanito", a primetime variety show in the tradition of "Late Night with Jimmy Fallon."
In addition, Estrella TV Sacramento airs a nightly national newscast, "Noticiero con Enrique Gratas," and a news magazine show, "Noticiero Estrella TV con Adriana Ruggiero," featuring well respected and award winning journalists. In conjunction with the Estrella TV Sacramento launch, KQCA My58 is expanding its promotions team to include several Spanish speaking members.
Building on its successful community outreach, the newly expanded team will engage with the community at local Hispanic events. "The expansion will allow KQCA My58 and Estrella TV Sacramento to bring more attention to all of the great things happening in the Hispanic community," Troshinsky said.
KQCA My58 will partner with Liberman Broadcasting, Inc. (LBI Media), in presenting Estrella TV Sacramento to Northern California viewers. Liberman Broadcasting, Inc. (LBI) is one of the largest producers of Spanish-language television programming in the United States, and currently produces 56 hours of original television per week from its three production facilities.
"We are excited to work with KQCA My58 in offering EstrellaTV's original, high-quality programming to the important and growing Hispanic market of Sacramento-Stockton-Modesto" said Lenard Liberman, CEO, LBI Media.
Starting June 1, 2015, Estrella TV Sacramento can be seen over the air on channel 58.3 and Comcast channel 200. Additional cable channel listings will be available at kcra.com/estrellatv.
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