Sacramento Hispanic Chamber
of Commerce Board promotes Cathy Rodriguez as new
President/CEO
SACRAMENTO, CA – The Sacramento Hispanic Chamber of Commerce (SHCC) Board of Directors
announces Cathy Rodriguez as the new President and CEO. Rodriguez has been
instrumental in the restructuring of the organization as Director of Events and
Marketing by revamping the annual signature events, achieving fundraising
goals, implementing relevant business workshops, and refocusing the values to
members.
As of August 1, 2014, Cathy
Rodriguez will take the role as the new President/CEO, and carry forth the
vision and mission to ensure the members and business community have continuous
growth opportunities. She has an outstanding track record of building
partnerships with community leaders and organizations to represent the Hispanic
business community. Rodriguez was recruited in 2011 to help with the
restructuring the SHCC to ensure the mission and values were aligned with member
needs. Her long time service to the SHCC began as a volunteer on the
Education Committee, when she was named the 2003 SHCC Volunteer of the Year.
“The Board is pleased to be
able to promote Cathy to President/CEO, because she has been instrumental in
the vision and restructuring of the organization over the past 3 years,” said,
Marcus Gomez, SHCC Board Chair. “Her dedication to strong partnerships and
increased business education is what we need so the SHCC can grow in new
areas.”
Rodriguez has been well
respected in the SHCC business community with her leadership efforts,
consulting services, and career positions. Her experience as a bilingual
professional involves small business owner, public affairs/corporate manager,
and within the University system allowing her to have a perspective that echoes
the SHCC membership. Rodriguez is dedicated to increase workforce development
and educational resources; advocating on Hispanic related matters; creating
specialized business education courses, and increasing the presence of the
Latino community members.
“I’m excited to be able to
lead the organization, so we can continue to influence the business sector and
improve the Hispanic community. There are many opportunities to develop and
stay aligned with the goals and missions of the SHCC that add value to our
members and entire region,” said Cathy Rodriguez, President/CEO of Sacramento
Hispanic Chamber of Commerce. “Our focus will be on connecting our members to
contracts, developing educational resources, and advocating on issues that
concern our community.”
Rodriguez is highly
recognized in the Sacramento Region for her efforts as the Public Affairs
Manager at The Sacramento Bee where she managed the charitable contribution
programs, and acted as a liaison to non-profit and community organizations. She
served the charitable community in spades with the production of the Book of
Dreams program, and the developed in-kind partnership between nonprofits and
The Sacramento Bee. Her outreach and involvement gave organizations the reach
they needed to succeed.
Cathy Rodriguez is a
dedicated advocate to increasing access to higher education in the Hispanic
community. Rodriguez’s passion for education was enhanced while at the UC Davis
School of Medicine Admissions where she actively worked to implement
recruitment strategies to have a more diverse applicant pool. She is a
motivator by nature and created, developed, and managed the first medical
school outreach conference, “Dispelling the Myth. You Can Get into Medical
School.”
“We are proud to see Cathy
take on the role as the President/CEO to lead by example for Latinas in the
workforce,” said Dee Brookshire SHCC Board Member and CFO of Regional Transit.
“It’s important that there are more Latinas in executive positions, and she
will help shape the future for the SHCC and community.”
Rodriguez is a graduate of UC
Davis, in Rhetoric and Communications, with Minors in English and Chicano
Studies. She is an alumnus of the Sacramento Metro Chamber Leadership
Sacramento Class of 2010. Rodriguez was raised in St. Helena, California, and
is the first in her first in her family to graduate college. She led the way
for other family members to attend college, and has acted as mentor to countless
young professionals. Previously, she served on the Boards of Roberts
Family Development Center, People Reaching Out and the Midtown Business
Association and has been active with many non-profit organizations through
their marketing and planning committees. She continues to serve on the Ronald
McDonald House Charities Northern California Community Relations
Committee.
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